Holiday Recap: 2019's Top Advertising Day Is...
Takeaways from This Holiday Season
Similar to last year, Cyber Monday (12/2) was the highest revenue day of 2019. Surprisingly, the day before Cyber Monday (12/1) was the second highest revenue day, and Black Friday the third.
Cyber Monday experienced 15% higher revenue than Black Friday, but 5% lower CPMs.
Comparing 2019’s Black Friday and Cyber Monday to 2018, we observed:
Black Friday 2019 registered a 4% revenue decrease over 2018 and a 2% CPM increase.
Cyber Monday 2019 saw a modest revenue decrease of 1% over 2018 with a 3% drop in CPMs.
However, Mobile is having a positive holiday season. Mobile experienced a 16% growth in revenue and impressions on Cyber Monday, and a 14% revenue increase coupled with a 21% impression increase on Black Friday.
Up Next: A Quarter to Date Deep Dive
So far, Q4 2019 delivered 3% revenue growth, 2% CPM growth, and flat impressions over 2018. However, given the late Thanksgiving, will this modest growth be sufficient for a positive Q4?
December 2018 saw a 5% revenue decrease driven by the typical post- Christmas decline.