Coronavirus Impacts Ad Verticals

The Coronavirus has made an impact on almost everything in our daily lives from the stock market to our advertiser benchmarks. We started to see revenue rise in health related industry verticals in February while travel related verticals have decreased. 

Comparing top verticals from February 2020 to February 2019, we’ve observed:

• Pharmaceuticals & Biotech revenue increased a staggering 175% YoY and is now the 2nd highest revenue vertical in 2020 up from 11th in 2019.

• Pharmacy rose from 35th to 21st in 2020, increasing revenue 171%. 

• Travel revenue decreased 29%, falling from 17th to 33rd in 2020.

Other notable vertical movers:

• Shopping decreased by 46%, falling from 23rd to 37th.

• Consumer Electronics decreased by 52%, falling from 6th to 25th.

* The data in this email compares programmatic advertiser industry performance, running through STAQ systems for February 2019 and February 2020.