Dread January CPMs? Look what we found...
A Look at January CPMs
We observed CPM variability at the start of 2020. However, we predict that CPMs will level off towards the end of January and begin to steadily climb throughout the quarter resulting in YoY gains. Check out your STAQ Benchmarking dashboard here to see your CPM trend.
A positive sign for the quarter, CPMs surpassed January 2019's high earlier in 2020.
January 2019 hit $1.43 on the 26th, while January 2020 hit $1.54 on the 18th delivering an 8% increase YoY. We observed a CPM spike on the 18th across multiple partners and publishers.
Of our benchmarking partners, Facebook and Pubmatic reached or exceeded their 2019 CPM average early in January.
Pubmatic began the year with CPMs 7% higher than their 2019 average, while Facebook registered a 2% increase over their average in the first two weeks.
Interestingly, Facebook's revenue share was at 7% in December 2019, while their revenue share for this month is at 11% (similar to January 2019). If 2019 is any predictor, Facebook likely won’t maintain this level of contribution as the year progresses.
Brief Recap of Q1 2019 vs Q1 2018
Following a slow start to 2019, Q1 2019 ultimately delivered a 4% revenue increase and a 15% impressions increase YoY, while CPMs decreased 10%.
The number of partners producing over $100K per quarter grew from 31 to 37 YoY.
Mobile rose to 46% of revenue share, while Desktop lost declined.
Question of the Week?
Who were the top 3 Advertisers of Q1 2019? To find out, click here to access your STAQ Advertiser dashboard.
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