Top 50 Weekly Gainers & Decliners 7.28
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Advertiser Data: Biggest Movers
Week 30 showed some of the best signs that advertiser spending and confidence has returned. With revenue up 13% overall, and 10 of the Top 50 advertisers having their highest weeks of the year, we are hopeful these are signals of a strong Q3/4.
As we came upon our 15th Advertiser Report, we continued to strive for the best way to provide you with the most actionable and strategic view of this data. In an effort to deliver maximum value we have changed things up a bit. Our new views of the Top 50 advertisers spending right now are explained below.
Below is a weekly view of the top 50 advertisers, based on spend. The right column compares Y/Y trends of the 4 week average of Weeks 27-30 2020 vs 2019. The left column compares W/W trends from Week 30 vs Week 29.
At A Glance:
Road trip! 8 Auto advertisers in the Top 50 up W/W finally showing the category growth we’ve been waiting for. Nissan continues their upward trend with a 93% increase this week.
This round is over. After duking it out over the last few months, Verizon continues to have a strong presence in the market up 25% W/W, while AT&T has been noticeably absent in programmatic the last few weeks.
Expedia up 20% W/W as they aim to gain share and loyalty.
The mind of Bill Gates... Microsoft, a usually consistent spender, declined over the last 3 weeks before returning this week up 12%.
As competition pushes spending, HP & Dell up over 25% W/W and having their highest weeks of the year.
Wells Fargo returns to the Top 50 for the first time in 6 weeks and up 78% W/W with its highest week of the year.
Next Up: Our 1H 2020 Report will be released this week. Please keep an eye out for our recap analysis. We hope you like it!
If you’d like to check out other STAQ resources and reports, you can find them here. We will continue to add new content, so keep checking back!
