Weekly Advertiser Report 6.30
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Advertiser Data: Biggest Movers
Week 26 shows some of the strongest signs of recovery we’ve seen with 10 of the Top 50 advertisers experiencing High Weeks, up from 3 last week. We observed increased growth from consistent advertisers, and the return of absent ones to the market. (And not shown here, CPMs are up as well!)
Whether this is a result of typical seasonal spending, or an opportunity to make up for lost gains remains to be seen. Nevertheless this is welcome news heading into Q3.
At A Glance:
Consistently a Top 15 spender, Microsoft up 99% with its highest week of the year.
Honda up 79% with their highest spending week of the year, and showing gains for the first time since early June. 5 Auto advertisers are up this week, and will most likely continue through the Holiday weekend.
Lending Tree jumps into the Top 10, up 244% and having its sixth consecutive highest week.
Diageo who’s been mostly absent from the market, up 596% with its highest week of the year. Pernod Ricard also up this week. Is it the typical July 4th Holiday or are we seeing the ultimate in targeting and they know we collectively need a drink?
Other notable movers: McDonald’s up 174% and Lenovo up a massive 603%, both increasing spend by 10x over the last 4 weeks.
First Look: Mondelēz will be joining the next Insights by STAQ presentation July 10 at 1pm EST to talk about a marketer’s perspective, and the path through 2020. Register Here.
Below is a weekly view of the top 50 advertisers, based on spend. The right column compares last week to the average of the last 26 weeks.
