Weekly Advertiser Gainers & Decliners 8.25
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Advertiser Data: Biggest Movers
Week 34 continued to display interesting August trends, with CPMs increasing over the last 4 weeks, and displaying their highest week of the year (so far). We anticipate News publishers could make up for volatility earlier in the year with Politics looking to ramp up post Labor Day.
Keep an eye out for our next newsletter the week of 9/7. We hope everyone enjoys their Labor Day!
At A Glance:
Following up on last week’s return of AmEx for the first time since Q1, they are up a significant 168% W/W. Along with Wells Fargo and Fidelity, they are driving the Finance category, all with their highest weeks of the year.
Pfizer & J&J with a possibility of green light on a Covid vaccine. Will these big advertisers break the top 10 before end of year? Or will there be little need to promote what we all want?
Food & Grocery, Beverages, and TV & Video all down over 20% this week. Perhaps waiting for consumers to return from summer vacations and begin the school year.
Below is a view of the top 50 advertisers, based on spend. The right column compares Y/Y trends of the 4 week average of Weeks 31-34 2020 vs 2019. The left column compares W/W trends from Week 34 vs Week 33.
