Top 50 Weekly Gainers & Decliners 8.4
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Advertiser Data: Biggest Movers
Week 31 displayed steady revenue trends led by Finance, Pharma, Apparel, Entertainment and Software all showing low double digit gains over last week. We saw Government, Internet & Telecom, Conglomerate, and Wireless all declining on a Week over Week basis. That said, the week showed continued momentum compared to the first half of July. And we expect the trend to continue into August.
But first a brief note about Facebook: We looked at the advertisers who participated in the Facebook ban to see if there was a shift in spend towards Programmatic. We placed this subset of advertisers in their own category during the month of July. While we did see total spend within this category up ~3%, there was not a significant variance from the overall dataset which was up ~6%. Therefore, it does not seem that our publishers were the direct beneficiaries of the shift in ad spend.
At A Glance:
After dominating the Finance category over the last 10 weeks. Likely driven by low interest rates, Lending Tree finally has buying competition with Rock Holdings (Quicken Loans). They are up 92% W/W and moved up to the 16th spot.
Getting creative again. Adobe up 29% W/W after a slow 10 weeks. The market is ripe for their Creative Cloud with Back To School and continued WFH.
Peacock driving Comcast to their highest week of the year, up 10% W/W.
Other notable gainers: Kohl’s, Gap, and McDonald’s with their highest weeks of the year and a good sign for Retail and Restaurants.
Below is a weekly view of the top 50 advertisers, based on spend. The right column compares Y/Y trends of the 4 week average of Weeks 28-31 2020 vs 2019. The left column compares W/W trends from Week 31 vs Week 30.
