Weekly Advertiser Gainers & Decliners 7.14
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Advertiser Data: Biggest Movers
Week 28 returns to the positive revenue trends we observed at the end of Q2. While we continue to see increased spending from some of the consistent advertisers, the overall start to Q3 is a bit choppy. Trends should become more clear with next week's data.
At A Glance:
It's a small world after all. Disney up 23% and spending at pre-covid levels as the parks reopen. However, they are still down compared to where they were in January & February.
Groupe Renault up 56%, with Ford and Volkswagen also continuing their upward trends that began over the last few weeks.
Lending Tree up another staggering 209% having their (7th) highest week of the year. They have become the 5th largest spender in our dataset.
HP up 154% and Dell up 46% with their highest weeks of the year.
Notable decliners: Microsoft, P&G, Facebook, Bayer, and Pfizer having a slow start to the quarter all with their lowest weeks of the year.
Next Up: Our 1H 2020 Report will be released in the next 2 weeks. Please keep an eye out for our recap analysis.
As we make our way into the 2nd half of the year, we understand the importance of evolving our metrics for this report that will make the data more actionable. We will release further details and, hopefully, a new format next week.
Below is a weekly view of the top 50 advertisers, based on spend. The right column compares last week to the average of the last 28 weeks.
