Weekly Advertiser Gainers & Decliners 7.7
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Advertiser Data: Biggest Movers
Week 27 crosses Q2 and Q3 and encompasses the (generally outdoors) July 4th holiday. Some advertisers continued to have strong market presence, however overall we observed typical Q3 drops attributed to exiting a quarter into a holiday weekend.
As this week doesn’t paint a full picture, we won’t have a good read on Q3 until next week.
Additionally, we are keeping an eye on how the Facebook ban will impact a shift in paid media to the programmatic market and hope to have more meaningful data on this next week as well.
At A Glance:
Notable decliners: Microsoft, T-Mobile, Clorox, and Liberty Mutual following a trend that most advertisers are showing as they enter the new quarter and holiday.
With their relevant product mix, SC Johnson (Saran, OFF!) up a massive 414%, the largest increase this week.
Verizon up 139% and HP up 94%. Both with their highest weeks of the year, and continuing trends of heavy spending relative to the rest of the market.
Not throwing away their shot, Disney saw a large increase with the release of Hamilton. However, they are still down from what they were spending earlier this year.
Lending Tree up 146% continuing its substantial marketing efforts. They are one of the largest advertisers we measure and should be in the top 5 by next week.
THIS FRIDAY: Mondelēz will be joining the next Insights by STAQ presentation July 10 at 1:15pm EST to talk about a Marketer’s Perspective, and The Path Through 2020. Register Here.
Below is a weekly view of the top 50 advertisers, based on spend. The right column compares last week to the average of the last 27 weeks.
