Advertiser Data: Biggest Movers

You can view this week’s Top 50 Advertisers Gainers and Decliners chart here. The right column compares Y/Y trends of the 4 week average of Weeks 29-32 2020 vs 2019. The left column compares W/W trends from Week 32 vs Week 31.

At A Glance: 

• 36% of the Top 50 are up well over 100% Y/Y, lending credence to the theory that advertisers need to play catch up by spurring sales.

• Lending Tree, Verizon, Eli Lilly, Geely (Volvo), all up over 1000% Y/Y, and contributing significant spend.

• Wells Fargo is up 46% this week. However, they are down 43% Y/Y after being surprisingly absent recently.