The Impact of Disney & Apple in 2019

• Pharma displayed consistent growth in 2019, with a November increase of 54% over its yearly average.

• Entertainment experienced a November peak that was 152% over its yearly average, likely driven by the release of Disney+.

• Mobile & Wireless delivered an 80% November increase over its average. Revenue remained steady until September, which may be attributed to the release of the new Android and iPhone.

Opportunities in Private

• From our dataset, we’ve observed that Target conducts the majority of its deals in Private Auction at much higher CPMs than Open Auction.

• AT&T conducts 47% of its deals in Private Auction, but only at slightly higher CPMs.

• Groupe Renault runs 32% of its deals in Private Auction at significantly higher CPMs.

• Interestingly, one of the largest global advertisers conducts 24% of its deals in Private Auction but has higher CPMs in Open Auction. To find out more, contact your STAQ representative.

Growing DSPs

• Verizon Media is experiencing significant growth in 2019, with November net volume ($) 50% over its average. 

• The Trade Desk has consistently grown since July with November net volume ($) at 44% over its average. This is likely due to The Trade Desk’s general evolution of product this year.

If you haven’t accessed your advertiser benchmarking dashboard, please reach out to your STAQ representative to find custom insights you can leverage.  

Note on the data:
The data in this email includes ~ 40 publishers, 13 partners (SSPs), and 200+ top advertisers across 150+ DSPs running in STAQ systems from January 2019 to November 2019. The included partners have made significant investments in providing a wider dataset and higher levels of transparency. This data does not include endemic publishers who may skew the data.