Weekly Advertiser Gainers & Decliners 6.2
/Advertiser Data: Biggest Movers
Below is a weekly view of the top 50 advertisers, based on spend. The right column compares last week to the average of the last 22 weeks, which is the metric we use for analysis unless otherwise noted.
We have seen 3 consecutive weeks of revenue increases with several categories moving in an upward direction. We expect the trends to continue, but it is hard to anticipate how the events that transpired this past week will impact advertiser behavior. Regardless, we hope the outcome is positive lasting change.
At A Glance:
Mobile & Wireless up 70% led by the continued spend of Verizon, AT&T, and T-Mobile. Verizon was up 47% with their highest spend of the year.
Progressive up 24% continuing the trend of consistent spend we have been seeing in the Insurance category. They are still far from State Farm who just had their highest week of the year.
Lending Tree up 174% having its highest spend for the second week in a row. Looks like they’re on their way to being a top 5 spender.
Honda, gaining over the last 2 weeks, is up 24%. Mazda is up a big 136% but is still ranked 95 in spend. It would be great to see FCA back, notice they are still ranked number 5 with almost no spend in the past 10 weeks.
In a surprise return for Travel, Expedia up 703% and Choice Hotels up 247% W/W. Giant movement off of a tiny base of spend, but it is encouraging to see.
TWO webinars to note:
THIS Friday June 5 at 11:30am EST, we will continue our analysis of relevant trends from Industry and Advertiser data. We will also hear insights from publishers, and what strategies they've been taking. You can register here.
Wednesday June 10 at 12pm, Andy Ellenthal will be joined by speakers from Duration Media, Pubmatic, and Confiant, to discuss actionable ideas that help to drive revenue for publishers. You can register here.
