Going Deeper With Brands

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Get To Know Your Brands 

The Benchmarking data you’ve been waiting for is here! You and your teams can now identify and take action on Advertiser trends at the individual Brand level. 

Highlighted here is P&G and top advertisers in the Vehicle category to get you used to the new view. As we continue to analyze the dataset, we’ll explore trends around new brands entering the market and those displaying significant increases in spend.

All brand level data will be available in your Benchmarking dashboard this week under Industry or Parent Advertiser.

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Note About The Data: Limitations may exist where Brand data is passed via SSP as part of the Parent Advertiser. ie. SSP may report Tide as Procter & Gamble. Instances where we don't have visibility into a specific brand are labeled as "Unclassified Brand". We’re identifying solutions to fill this gap.

At A Glance: 

  • CPG is up 14% W/W driven by Dove, Suave and Gillette. Interestingly, we've seen spend decline across P&Gs Laundry brands after starting the year strong.

  • Auto speeding back up with Ford up 42% W/W, and Nissan up 74% driven by Infiniti. FCA up 51% led by the return of Fiat and Chrysler over the last week, and Dodge the last 2 weeks.