Is Everyone Getting GM Except You?

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Is everyone getting General Motors spend but you?


Find out below with new insights from STAQ/Operative.

The chart below calls out advertisers who've increased spend 10%+ in the first week of Q2 vs the week prior. Also included is a new cut of data surrounding concentration of spend across publishers for both Open and Private.
 

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General Motors and Amazon spend on 44 publishers within Open Auction. Within Private, General Motors is the most indiscriminate with 34 publishers receiving spend. Alternatively, Liberty Mutual is very frugal with the fewest publishers receiving spend across both Open and Private. 

*Private includes Private Auction, Preferred Deals, and Programmatic Guaranteed. Benchmarking data runs across 50+ publishers*