CPM Growth A Good Sign For Q3

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Chrome Active CPMs Growing Fast

Regardless of ongoing industry changes, Publisher CPMs have continued to grow in Q2. Even with adoption of iOS 14.5+ increasing weekly, Q2 CPMs are 10% higher than Q2 2019 levels and continue to grow. This market resilience is a good sign for a strong end of Quarter and positive Q3.

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*The above chart represents the average CPM and Share from weeks 2-24.

At A Glance:

  • Active CPMs are 296% higher than Restricted on Chrome, and 120% higher on Safari, however the Restricted share on Safari makes up 65% and continues to grow W/W.