Weekly Advertiser Gainers & Decliners 6.16
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Advertiser Data: Biggest Movers
Below is a weekly view of the top 50 advertisers, based on spend. The right column compares last week to the average of the last 24 weeks, which is the metric we use for analysis unless otherwise noted.
Good news this week, revenue and CPMs are on an upward trajectory again. However, specific advertiser moves are inconsistent and hard to decipher. Some Q2 mainstays, like State Farm and Adobe, are pulling back. Whether they maintain their lower spend levels remains to be seen.
At A Glance:
Consistently a Top 5 spender, Amazon up 33% with its highest week of the year.
Lending Tree up 216% having its highest spend for the fourth week in a row. If they continue on this path, they’ll likely break the Top 10 by next week.
Consumer Goods up 103% led by the continued spend of Proctor & Gamble, SC Johnson, and Clorox which is up 184%. They all had their highest weeks of the year.
Retail Trade up 23%. The positive gains are driven by the return of Wal-Mart and Kohls up 284% with its highest spend of the year. As shoppers return, so do the advertisers.
Surprisingly, Allstate is back in the top 50 and up 64% while the rest of the category is down for the first time in 5 weeks.
Webinar THIS THURSDAY June 18 at 10:30am EST: State Of Digital Advertising: Where We Are, And The Path To Q3. Register here.
