Big Little Wins

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A Tiny Bit of Good News: Could this be a Trend?

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  • Looking at the first 21 days of March, we observed revenue drop by 6% and CPMs drop by 19%, while impressions increased by 16% YoY.

  • We typically see CPMs pop towards the end of Q1, but have observed 2020 CPMs consistently trending down since March 9th. 

    • Good news is that CPMs appear to have plateaued following March 19th. We’re not sure how long this trend will continue, as we typically observe CPMs drop at the start of April.

    • After consistent CPM downturn, AdX CPMs along with Amazon, Rubicon, AppNexus, and Index Exchange have also flattened following March 19th. AdX’s plateau may be attributed to the rumors we’ve heard that Google is absorbing AdX fees to support publishers. Can anyone help validate?

Coming this Friday

We’ve previously only touched upon video specific trends. On Friday, we will be releasing a comprehensive dive into February and March video trends, available only to Benchmarking Clients.

*The data in this email compares programmatic industry performance, running through STAQ systems for March 2019, April 2019, and March 2020.*