Weekly Advertiser Gainers & Decliners 4.14
/Few Words Before We Dive Into The Data
STAQ Benchmark Customer,
It has been a month (yes, only a month) since many of us realized the world was changing. I hope you and your family are staying safe, healthy, and sane.
From my perspective, everyone is approaching the sane part differently. STAQ’s CFO now runs 5 miles per day. My wife is doing online yoga. My personal goal, which I am crushing, is to stay hydrated.
My work goal is for our customers to receive as much value as possible from STAQ. You have been willing to contribute your data anonymously in our benchmark pool. In exchange we’ve made a commitment to offering insights and analysis in an effort to provide you, our valued partners, with as much actionable intelligence as possible.
To that end, we will begin sending the below report every Tuesday morning. We hope these views give you increased market insight and contain the early signs of when budgets return in earnest.
It highlights how the top 50 advertisers, based on spend, have changed on a week over week basis. The second column shows last week versus the prior 28 days.
Additionally, if any custom cuts of the benchmark data are valuable to you and your team, please reach out.
All my best,
Andy Ellenthal
CEO, STAQ
