Are April CPMs Getting Cabin Fever?

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Overall CPMs Up Since Start of April

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  • Following drastic CPM drops in March and early April, we have seen less pronounced fluctuations throughout the month.

  • CPMs increased April 18-19 following weekend trends

  • A good sign: CPMs have increased 7% Monday (April 20) over prior Monday.

AdX CPMs Remain Stable as Facebook CPMs Rise

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  • Facebook CPMs continue to impress following a drop at the end of March. 

  • TripleLift CPMs have continued to increase since April 14. 

  • AdX and AppNexus CPMs have remained stable, while most others experienced a decline in early April.

Games/Tech Remain Strong

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  • Games/Tech CPMs have been holding steady.

  • Both News and Lifestyle/Entertainment CPMs have been stable month-to-date.

  • Sports CPMs experienced an increase over the weekend of April 18-19 but have remained stable throughout April.

A Note About the Data: One day does not make a trend. We have learned that we need to see 3-5 days to see true movements on the data, like the April 11 CPM increase and Facebook's CPM drop on April 17.

Don’t Forget to register for our INSIGHTS by STAQ presentation next Friday, where we will further explore CPM trends along with additional relevant analysis across our dataset.

Click here to access your Benchmarking portal or contact your STAQ Account manager to find custom insights you can leverage

*The data in this email compares programmatic industry performance, running through STAQ systems for April 2020. This view excludes a publisher and a partner*