Weekly Advertiser Gainers & Decliners 4.28
/Advertiser Data: Biggest Movers
Below are the top 50 advertisers, based on spend, on a week over week basis. The second column shows last week versus the prior 28 days.
While W/W is an indicator of an advertiser's spending, a longer view provides a better measure of their actual spending trends.
At A Glance:
30 Advertisers up W/W. Last week 24. While the last 2 weeks have been a low point, 27 Advertisers are up over the last 28 days.
5 Auto Advertisers are up (or flat) vs. 4 last week, with FCA being the biggest gainer again W/W
Wayfair and Johnson & Johnson up significantly, as Home Goods/ CPG return to the Top 15
Adwords up W/W, likely due to Small Business Credits from Google
Gaming and Computers up, with Activision being the highest gainer in the last week
