Weekly Advertiser Gainers & Decliners 5.19
/Advertiser Data: Biggest Movers
A Note About The Data:
In an effort to make this advertising data more actionable, we've created a longer view to better spot trends by category and advertiser. The goal is to provide a picture that encompasses pre-Covid activity. The longer term view enables you to better capitalize on opportunities as advertiser spend returns.
Below is a weekly view of the top 50 advertisers, based on spend, over the last 20 weeks. The right column compares last week to the average of the last 20 weeks.
At A Glance:
21 Advertisers are up Last Week vs. Average (20 weeks).
Notice AdWords is up and showing consistent growth in the past few weeks. We view AdWords as an indicator of auction pressure.
The Mobile & Wireless Category had a big week. AT&T is no longer social distancing.
This new view shows the extent of Auto’s drop, by far the biggest category for our BMX clients.
Adobe pops with their strongest week of the year with their push of the Creative Cloud. Fingers crossed advertisers will be ready with post-Covid creative.
Eli Lilly, Sanofi up. GSK not spending. What are the “right” drugs to get advertising support now?
Keeping an eye on: When QSR will pop. We are calling Dunkin as the leading indicator of the market return. Commuters, limited drive thru’s, no current spending. Which advertisers are you watching? (We aren’t holding our breath for travel)
New this week: Kick off your Memorial day weekend with some never before seen cuts of BMX data. Join our webinar on Friday at 1pm EST. If you haven’t already, register here.
