Weekly Advertiser Gainers & Decliners 5.12
/Advertiser Data: Biggest Movers
Below are the top 50 advertisers, based on spend, on a week over week basis. The second column shows last week versus the prior 28 days.
Reminder: While W/W is an indicator of an advertiser's spending, a longer view provides a better measure of their actual spending trends.
At A Glance:
27 Advertisers up W/W. Last week 19. 28 Advertisers are up over the last 28 days.
Adobe more than doubled spend over the last week. With marketing focused on their Creative Cloud, a new wave of ads may appear.
After a slow return, Insurance picking up with 5 advertisers gaining W/W, including Liberty Mutual, Berkshire Hathaway (largely driven by GEICO), and USAA
Disney, Microsoft, and Verizon maintain a steady climb upwards, unlike others in the top 50
Auto having another off week, with only Ford up W/W vs 5 advertisers up 2 weeks ago. FCA down big.
To note this week: Clorox makes an appearance in the top 50, a sign they may be back in the supply chain, or pushing other products?
