Weekly Advertiser Gainers & Decliners 5.5
/Advertiser Data: Biggest Movers
Below are the top 50 advertisers, based on spend, on a week over week basis. The second column shows last week versus the prior 28 days.
Reminder: While W/W is an indicator of an advertiser's spending, a longer view provides a better measure of their actual spending trends.
At A Glance:
19 Advertisers up W/W. Last week 24. 23 Advertisers are up over the last 28 days.
P&G picking up spend in the last 2 weeks a positive sign as the category leader attracts followers
Disney and eBay showing significant increases as consumer trends lean towards Entertainment, Online Shopping
Activision the largest gainer from last week, the largest decliner this week
After multiple weeks of increased spending, Auto was down with only Toyota up W/W
Other notable W/W gainers outside of the Top 50 are Apple, Kroger and L'Oreal, all leaders in their categories and great to see spending.
